This project was held during two weeks, and its goal was to make the Uclub players proud of being a Player (vs. gamer).
What is a Player if not someone deeply soaked into storytelling?
By creating a community of Storytellers, the Players get to show that video games are more than just your controller: they are entire universes with a story, history and rules.
Then, who better than those immersed in these worlds can tell stories?
By casting Players, Ubisoft will be able to offer multiple ways of telling stories, be it books, TV shows and many more, to the public.
By scrolling, discover the entire proposition.
Art Direction & Concept